Thu 12 Jun 2014
Princess Cruises was awarded “Best Overall Use of Social Media by a Cruise Line” in the 2014 Travel + Leisure Social Media in Travel + Tourism (SMITTY) Awards. The award highlights the company’s engaging and effective use of social media during the past year.
Each year, the Travel + Leisure SMITTY awards recognize companies in the travel and tourism industry showcasing the best and most innovative uses of social media. A jury of digital insiders and travel professionals reviewed hundreds of submissions and named winners and runners-up in 30 categories.
“Sharing experiences is one of the most rewarding aspects of travel,” said Jan Swartz, Princess Cruises president. “We’re honored to be recognized for our efforts to engage our guests online and maintain their enthusiasm before, during and after their cruises.”
The line’s social media successes in 2013 included a multi-channel campaign to support the launch of Royal Princess, christened by The Duchess of Cambridge. Promotions included an Instagram sweepstakes, tweet chat and video series, as well as exclusive social content highlighting the new cruise ship.
A complete list of this year’s SMITTY winners can be found at http://www.travelandleisure.com/smittys-2014.