(From the L.A. Times) Domino’s Pizza Inc., the second-largest U.S. pizza chain, has overhauled its recipe after six straight quarters of declining revenue. The new formula features a garlic- and parsley-seasoned crust, a sweeter tomato sauce and a blend of mozzarella and provolone cheeses, the Ann Arbor, Mich., company said. Domino’s is rolling out the new recipe nationwide today after a soft launch in some of the chain’s 4,900 U.S. locations.

Domino’s is the No. 1 pizza delivery company in the U.S., according to consulting firm NPD. It wants to elevate the quality of its pizza to that of its delivery service, said Mark Smith, an analyst with Feltl & Co. The goal is to gain share from Yum Brands Inc.’s Pizza Hut, the biggest pizza chain, and Papa John’s International Inc., which has been adding U.S. stores, he said.

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