Tue 20 Jul 2010
(From the wsj.com) Amazon.com Inc. said it reached a milestone, selling more e-books than hardbacks over the past three months. But publishers said it is still too early to gauge for the entire industry whether the growth of e-books is cannibalizing sales of paperback books, a huge and crucial market. In a statement Monday, Amazon’s chief executive, Jeff Bezos, also countered the perception that sales of the company’s Kindle e-reading device had suffered due to competition from other devices, such as Apple Inc.’s iPad.
He said the growth rate of Kindle device sales had “reached a tipping point,” having tripled since the company lowered its price to $189 from $259 last month, following a similar move by competitor Barnes & Noble Inc. to cut the price on its Nook e-reader.
Amazon said Kindle device sales accelerated each month in the second quarter—both on a sequential month-over-month basis and on a year-over-year basis. But the statistics that Amazon shared were all relative—it didn’t share actual sales figures. The company has never said how many Kindle devices or e-books it has sold.
Read more here: Amazon Says E-Book Sales Outpace Hardcovers





