The City of Santa Clarita kicked off phase II of a multi-faceted media campaign aimed at Southern California businesses CEOs, CFOs, and other decision makers highlighting the benefits of expanding within or relocating to the growing Santa Clarita Valley market.  The “Think Santa Clarita” business attraction campaign aims to attract interest from California businesses through television, print and radio coverage in the Los Angeles market. Known for decades as a great place to live and play, the Santa Clarita Valley is building awareness among target markets as THE place where successful companies do business.

“Santa Clarita is a growing Southern California business community,” said Mayor Laurene Weste. “We offer competitive business advantages like tax savings programs, reduced business fees, and competitive rates in the market.  We are in close proximity to key cities in the Los Angeles region, and offer an unmatched lifestyle for employees.  Our goal with the Think Santa Clarita campaign is to reinforce our City as the place in which to do business for those looking to stay in Los Angeles.”

The campaign includes full page advertisements appearing this week in the business section of the Los Angeles Times, radio commercials on KFI-AM 640 featuring a one minute spot during prime drive times, and television ads appearing on channels such as CNBC, CNN, Fox News, and MSNBC, as well as lifestyle networks like The Golf Channel and Food Network.

Phase I of the fall business attraction campaign included radio ads on CBS radio’s KNX 1070 and KFWB 980, advertisements at Burbank’s Bob Hope Airport, print coverage in key regional trade and business publications, as well as mobile advertisements with the City’s “Think Santa Clarita” message on four Santa Clarita Transit commuter buses. 

Recently named the “Most Business-Friendly City in Los Angeles County” by the Los Angeles Economic Development Corporation (LAEDC), Santa Clarita is home to some of the biggest names in entertainment, biomedical, technology, and aerospace industries.

Companies like Disney/ABC Studios, Advanced Bionics, Princess Cruises, MannKind Corporation, WoodwardHRT, Aerospace Dynamics International, John Paul Mitchell, Six Flags Magic Mountain, and Soy Joy think there’s no better place to do business than the Santa Clarita Valley. 

Just minutes from Burbank Airport in North Los Angeles County, these companies and thousands more benefit from fewer fees and business-friendly public processes, master planned communities and business parks, award-winning schools, distinguished local colleges, and an unmatched quality of life.

In addition, businesses located within the Santa Clarita Enterprise Zone enjoy lucrative state income tax savings that can reduce or virtually eliminate state income tax. 

“Think Santa Clarita” is a result of a Santa Clarita City Council directive in April 2009 to raise awareness about Santa Clarita’s business brand in the Los Angeles region.  The campaign is a part of a larger, local $18 million dollar economic stimulus package called the “21-Point Business Plan for Progress.”  Additional information about the campaign is available at ThinkSantaClarita.com. 

The Think Santa Clarita campaign, coupled with the competitive advantages of the 21-Point Business Plan for Progress, has already struck a chord with some leading Southern California companies. Most recently, Advanced Bionics announced it would relocate its company headquarters and 350 employees to Santa Clarita from Sylmar, Ronan Engineering announced its 150 employee move, while Quest Diagnostics moved over 100 employees to Santa Clarita. Valencia Molds also moved from the Palmdale area to Santa Clarita to take advantage of the City’s Recycling Market Development Zone program (RMDZ), which offers competitive business loans for qualifying businesses. 

      To learn more about available office parks, Class A Office space, retail and industrial space, tax programs and area demographics, please visit www.ThinkSantaClarita.com.