AppleLogo(From the L.A. Times) Justin Kocott took a novel approach to iPad release weekend. Instead of rushing home with his brand-new, $499 toy to download dozens of apps and tweet about how cool it was, he decided to destroy it with a baseball bat. And make a video of it.

The clip quickly became one of Sunday’s most viewed YouTube videos, scoring 180,000 views in less than 12 hours. Whether you think the video is a delicious bit of countercultural anti-hype or more evidence of the dissolution of suburban youth, its success suggests that if nothing else, they were thinking different.

We caught up with Kocott, a 19-year-old Pittsburgh high school student, to ask him about the “project.”

What gave you the idea for the video?

Read more here: Teen who destroyed his iPad with a baseball bat: ‘I love Apple’